Direct marketing campaign for Men’s Wearhouse Quinceañera program, 2012. Components driving consumer to the store with discount coupon included direct mail (text-in component), microsite and mobile adaptation, mobile interstitials ads, email blast, and in-store print. Targeted towards girls about to turn 15 and their moms.
*Our mobile marketing partner, Xtopoly, is the 2013 OC silver addy award for their microsite adaptation of our campaign.
Men’s Wearhouse Feliz Quinceañera
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