From digital publishing, to CPG, retail, non-profits, and tourism industries, I am proud to have lead a diverse range of 360 campaigns, strategy and concept through execution. I get excited writing and reading campaign briefs and see them as a chance to develop out-of-the-box ideas translated into multi-faceted brand experiences that can make an impact. Campaigns are opportunities to advocate, educate, and evoke positive change in the world.

 

As an art director on each project shown here, I challenged myself and the designer (if I was overseeing a team), to become the audience and push the envelope slightly beyond the brand's comfort zones in order to turn heads.  Each campaign leveraged a different mix of mediums and marketing channel touch points applicable to their strategy and objectives. Assets included print ads, OOH, in-store shelf-talkers and ads, POP displays, online banner ads, email, social media, landing pages, micro sites, TV spots, video, and more. The end results provoked high levels of engagement, increased sales and/or conversions, and generated channel specific customer and user data for our marketing and brand leaders to leverage.