Email Design Optimization

As the creative director at Empowered Education, I over saw the strategic development and execution of elevated, optimized email funnels for 2 online ed-tech brands, Health Coach Institute and Nutritious Life. I directed a team of 2 designers in the design development and implementation of new style guides, various sophisticated (mobile optimized) templates, with stylistic direction details included. Flexible Adobe XD templates and instructional mockups were created to support the content creation from cross-functional teams, and help streamline the backend automation process of daily email production.

I directed my talented team of copywriters and designers to work closely together to ensure consistency in brand voice and messaging was strategically paired with on-brand visuals to elevate the recipients experience with these brands.