Around the year 2010 Jif To Go were snack size treats exploding into the peanut butter snack CPG market! I was charged with art directing and designing a sales kit for Jif reps to showcase the new products to retail outlets and schools. The conceptual design was a colorful 'briefcase' box that presented the product lineup with a di-cut window at the top right  to show off the sweet-sized snacks. The briefcase also strategically served as a flashy display piece, attracting interest as the reps carried it around.

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The inside of the case (somehow I lost photos of the inside :() was also designed to snuggly hold the sales materials and leave-behinds which included 4 different JTG products. Additionally I art directed the individual packaging production design and the design of sales sheets and product CD materials.