Ania, Olowalu (Property Campaign)

As the marketing manager and design director for a boutique luxury real estate office on Maui, I developed and executed multi-channel campaigns and assets for high-end homes. Properly representing the sellers of Ania, a multi-million dollar,  beyond-exquisite property, was one example of pride and accomplishment I gained in this role. Working with the principle realtors, the sellers, and the photographer and videographer to capture the essence of this home in fine detail was the first step, and then leveraging the content across a microsite, social media and digital ad partners were following tasks to bring the 'product' to market. Regular e-blasts and social ads to local realtors and the local luxury home audience, and past clients, also played an integral role in the marketing and selling of all MREA properties and overall brand awareness.