Cannabis Fruit Gummies

Concepts and designs for Natures Lab Extracts new gummy chews. Leveraging the science beaker as a graphic brand asset provided by client, and a die line provided by the vendor, I designed a clear plastic window front and center to showcase the fresh looking gummies inside. This "fruit explosion!" was intended to represent this high-end brand in a fun way and stand out from loud, less sophisticated designs of competitors on the market. I used a black background with bright color highlights in fruit chunks I illustrated, that represented the fruit flavors in a punchy, energetic and appetizing way.

​

Five different flavor packages showcased here. It was optional for the client to approve a spot-gloss when printing on the fruit for emphasis.