Tapas is a digital publishing platform for all levels of webtoon and web novelists to share their stories. Once a creator reaches 250 subscribers on the platform they can apply for the Support Program where readers and fans give kudos ($) to the creators by sending them Ink (the platform's currency).

 

'Inksgiving' is a fun annual fall promotion that increases brand awareness while encouraging the community of creators, readers and visitors to purchase ink and donate it to support their favorite content. 100% of the proceeds goes to the creators.

​

I directed 2 fabulous internal Tapas designers throughout the development of all digital assets for the 3-day promotion which included organic animated and static social media assets, and various website and in-app feature banners. These items were showcased on all of Tapas channels before, during, and post promotion.