The Nutritious Life Studio's 'Become a Nutrition Coach' program and Health Coach Institutes' 'Become a Health & Life Coach' program are online training platforms for professionals and enthusiasts.

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Collaborating with the founders and lead instructors of the programs, paid media and and editorial managers, we strategically honed in on 2-3 key brand value propositions for these performance social media ads with the goal of generating new leads and increasing enrollment. Providing creative direction to my copywriter, designer and video editor, careful image and music selection was made, and copy was curated and integrated into a flexible template design. The final ads served to be an important first touch-point for our new lead funnel. They told an elevated brand story and provided quick insight about what the brand was about and what the programs offered, in a mere few seconds. We deployed a soft sense of urgency to 'learn more'  or 'enroll now' with a CTA navigating the viewer to the paid landing page of the program..